Campaign Workshop

Today, we worked in a group to prepare a campaign for Sierra Tequila. Within a timeframe of 1.5 hours to work on it and present, was a tough one, but here's my key takeaways from the same.

Brand Guideline | Sierra Tequila

Beginning with directing into the brand itself, Sierra Tequila, I found out how they have been catering to this category of alcohol for over 40 years, and still continuing!

The handcrafted font for both the main logo, as well as subtext and tagline created a hassle at the beginning, as the brand itself didn't document it well enough, we browsed on the internet to look for it. In the end, we did settle for the second best alternative available, Open Sans.

The website was full of different graffiti / hand written scribble fonts everywhere, so picking up from the same, we created few assets to go along with the copy we created, as we were tasked with creating social media assets for the same.

After mapping down the strategy, we rushed to put in all the information down in the presentation, I myself dedicated towards creating the presentation, compiling the research and brand guidelines to better understand the brand and continue building a campaign for the same.

And further on, as a group effort, we managed to mockup a few instagram stories quickly building on the strategy and witty humor!