About the campaign

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Our campaign #WeepYouMoving revolves around the spirit of keeping ones body active and in motion. We observed a few previous Decathlon campaigns to understand what the brand believes in.

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One of the things we dotingly noticed is how like most other brands decathlon doesn’t try to get its users to be perfectionists or professionals in their field. Keeping that in mind we launched #keepmoving promoted the discipline one followed and the effort made towards it.

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Decathlon India launches the “We Keep you Moving” campaign on social media as well as through a short video to sell the spirit of sports rather than the products. Decathlon India has spent over a decade providing Indians interested in sports with a world-class range of sports equipment and gear at affordable prices.