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RAAH
Raah is an experiential branding project for a travelling motorcycle festival in India, visualised through its Ladakh edition. The festival seeks to capture and celebrate the essence of Indian motorcycling culture by building an authentic representation of its people, journeys, and shared sense of community, offering a narrative that extends beyond the predominantly Western portrayal of motorcycle lifestyles.
Project Overview
Experiential
Experience was weaved into the core essence of the project 'Raah'
Branding
An experimental approach to branding in order to capture the ethos of motorcycling as a feeling/experience
User Experience
Being a festival, cultivating an memorable experience for participant was crucial to the project
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